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'Cambrian Coast-Cards' Launched 16/04/2007

The Cambrian Railways Partnership has recently launched its 'Cambrian Coast-Cards'. These are A5 sized postcards that feature three designs each from railway posters of yesteryear to promote travel to resorts on the Cambrian Coast by train.

Initially two 'Cambrian Coast-Cards' will be produced featuring images of Aberystwyth, Barmouth, Harlech and Criccieth on the cover. These will be distributed, for free, via a variety of local outlets including Tourist Information Centres, manned Railway Stations, tourist attractions and accommodation providers on the Cambrian Lines. In a joint initiative with Ceredigion Museum in Aberystwyth - the cards will also be available there.

The reverse of the 'Cambrian Coast-Cards' contain contact information for National Rail Enquiries, and the website addresses for Arriva Trains Wales and the Cambrian Railways Partnership.

Similar designs for railway posters will be reproduced and on display at railway stations across the Cambrian network.

The 'Cambrian Coast-Cards' and Posters, as originally, are intended to promote tourist travel into the area by train as well as encouraging local residents and tourists, while in the area, to use the train to visit some of the fantastic resorts and attractions on the Coast. Indeed the rail journey on the Cambrian Coast line is widely regarded to be one of the most stunningly beautiful and contrasting rail journeys anywhere in the UK and as such is a major attraction in its own right!

The 'Cambrian Coast-Cards' were officially launched by Cllr. Trevor Roberts, Chairman of the Cambrian Coast Line Liaison Conference at its meeting held in Y Ganolfan, Porthmadog on Friday the 13 th of April 2007. Cllr. Roberts commented "These cards show images from bygone times that have encouraged tourists to travel to the area by train since early in the 20 th century. Our resorts retain many of the positive characteristics conveyed including good clean beaches, a warm, friendly and safe welcome that remain to this day - hopefully the Coast-Cards will remind people that they don't have to travel by car to access the area and that there are good opportunities to travel here on the trains."

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